Understand the users’ needs and perspectives:

• Conducted stakeholder interviews to identify platform issues and gather initial insights.
• Organized usability tests with both colleagues and customers, consisting of an initial interview followed by user interaction recording.
• Allowed users to navigate the platform freely during testing, observing behavior and prompting verbal thoughts and feelings for deeper insights.

Clearly define the problem or challenge to be addressed:

• Categorized insights from interviews and usability tests, documenting pain points for each menu item digitally to streamline the process.
• Defined problem statements based on identified pain points within each category, facilitating the application of the “how might we” method to brainstorm creative solutions for the next phase.

Generate a wide range of potential solutions through brainstorming:

• Conducted brainstorming sessions with various users to validate our findings and ensure alignment with their perspectives on the platform.
• Collaboratively identified pain points and established solution boundaries to guide idea generation.
• Utilized the “how might we” method to frame potential solutions within the defined boundaries.
• Employed the Crazy 8 method to generate a multitude of ideas, allowing participants to pitch and vote on the most promising concepts for further digital development.

Make specific representations of the proposed solutions.

• Digitally developed designs using Whimsical, then presented solutions to both end users and the dev team, incorporating feedback to refine wireframes.
• Visualized wireframes in Figma, establishing a design system for consistency and efficiency, defining grid systems, colors, and typography.
• Implemented a 4px grid method and utilized component-based design to enhance efficiency and collaboration with the development team.
• Prioritized redesigning the frequently used media library.
• Focused initial redesign efforts on the “shorts” experience to align with market trends. The “shorts” feature enhances user engagement by enabling sequential viewing of short videos.
• The platform received a comprehensive makeover, with the “shorts” feature being the first project rolled out to end users.

Gather feedback by testing the prototypes with users.

• The development team conducted multiple iterations to ensure all functionalities worked properly.
• Regular meetings were held to ensure both functionality and visual aesthetics were satisfactory.
• Enhanced interactivity to address static feel, adding color contrast and depth to elements like hover blocks.
• Updated outdated navigation menu to match redesign, integrating it as a “quick win” within the overall project scope.
• Shared a test link with select customers for testing, receiving overwhelmingly positive feedback.

Refine and improve the solutions based on user feedback, repeating the process as needed.

• Conducted regular testing during sprints, recording findings and collaborating with the development team to incorporate improvements.
• Introduced a toggle switch to allow users to switch between the old and new designs, easing the transition and enabling users to familiarize themselves with the redesign without losing access to their familiar environment.